Gift Wrapping Paper Market Leads USD 7.74 Bn at 4.05% CAGR

Gift Wrapping Paper Market Research, Consumer Behavior, Demand and Forecast

The global gift wrapping paper market size to grow from US$ 5.41 billion in 2025 and is projected to hit around US$ 7.74 billion by 2034, expanding at a CAGR of 4.05% during the forecast period from 2025 to 2034.

Introduction

  • Market Definition
  • Research Scope
  • Methodology
  • Assumptions

Executive Summary

  • Key Market Highlights
  • Key Insights on Material, Packaging, Sales Channel, and Region

Market Dynamics

  • Drivers
  • Restraints
  • Opportunities
  • Market Trends

Key Players Analysis

  • DS Smith Plc
    • Company Overview
    • Product Portfolio
    • Recent Developments
    • Strategic Initiatives
  • Oji Paper Co. Ltd.
  • Smurfit Kappa Group Plc
  • Stora Enso Oyj
  • Nippon Paper Group Inc.
  • HighPoint Packaging
  • Twin Rivers Paper Company
  • Kraft Wrap Inc.
  • Madico Inc.
  • The Paper Company India

Market Segmentation by Material

  • Kraft Paper
    • Market Size and Forecast
    • Trends and Demand Analysis
  • Recycle Paper
    • Market Size and Forecast
    • Recycling Technologies and Impact
  • Bleached Paper
    • Market Size and Forecast
    • Applications and Demand Drivers
  • Unbleached Paper
    • Market Size and Forecast
    • Environmental Benefits

Market Segmentation by Packaging

  • Primary Packaging
    • Market Size and Forecast
    • Consumer Preferences
  • Secondary Packaging
    • Market Size and Forecast
    • Innovations in Design

Market Segmentation by Sales Channel

  • Departmental/Convenience/Discount Stores
    • Market Share Analysis
    • Key Retail Chains
  • Hyper/Supermarket
    • Market Share Analysis
    • Role of Promotions and Discounts
  • Online Sales
    • Market Size and Forecast
    • E-commerce Growth and Trends
  • Others (Independent/Specialty Stores)
    • Niche Market Opportunities

Regional Analysis

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait

Cross-Segment Analysis of the Global Gift Wrapping Paper Market

By Material x By Packaging

  • Kraft Paper x Primary
  • Kraft Paper x Secondary
  • Recycle Paper x Primary
  • Recycle Paper x Secondary
  • Bleached Paper x Primary
  • Bleached Paper x Secondary
  • Unbleached Paper x Primary
  • Unbleached Paper x Secondary

By Material x By Sales Channel

  • Kraft Paper x Departmental/Convenience/Discount Stores
  • Kraft Paper x Hyper/Supermarket
  • Kraft Paper x Online Sales
  • Kraft Paper x Others (Independent/Specialty Stores)
  • Recycle Paper x Departmental/Convenience/Discount Stores
  • Recycle Paper x Hyper/Supermarket
  • Recycle Paper x Online Sales
  • Recycle Paper x Others (Independent/Specialty Stores)
  • Bleached Paper x Departmental/Convenience/Discount Stores
  • Bleached Paper x Hyper/Supermarket
  • Bleached Paper x Online Sales
  • Bleached Paper x Others (Independent/Specialty Stores)
  • Unbleached Paper x Departmental/Convenience/Discount Stores
  • Unbleached Paper x Hyper/Supermarket
  • Unbleached Paper x Online Sales
  • Unbleached Paper x Others (Independent/Specialty Stores)

By Material x By Region

  • Kraft Paper x North America
  • Kraft Paper x Europe
  • Kraft Paper x Asia Pacific
  • Kraft Paper x Latin America
  • Kraft Paper x Middle East and Africa (MEA)
  • Recycle Paper x North America
  • Recycle Paper x Europe
  • Recycle Paper x Asia Pacific
  • Recycle Paper x Latin America
  • Recycle Paper x Middle East and Africa (MEA)
  • Bleached Paper x North America
  • Bleached Paper x Europe
  • Bleached Paper x Asia Pacific
  • Bleached Paper x Latin America
  • Bleached Paper x Middle East and Africa (MEA)
  • Unbleached Paper x North America
  • Unbleached Paper x Europe
  • Unbleached Paper x Asia Pacific
  • Unbleached Paper x Latin America
  • Unbleached Paper x Middle East and Africa (MEA)

By Packaging x By Sales Channel

  • Primary x Departmental/Convenience/Discount Stores
  • Primary x Hyper/Supermarket
  • Primary x Online Sales
  • Primary x Others (Independent/Specialty Stores)
  • Secondary x Departmental/Convenience/Discount Stores
  • Secondary x Hyper/Supermarket
  • Secondary x Online Sales
  • Secondary x Others (Independent/Specialty Stores)

By Packaging x By Region

  • Primary x North America
  • Primary x Europe
  • Primary x Asia Pacific
  • Primary x Latin America
  • Primary x Middle East and Africa (MEA)
  • Secondary x North America
  • Secondary x Europe
  • Secondary x Asia Pacific
  • Secondary x Latin America
  • Secondary x Middle East and Africa (MEA)

By Sales Channel x By Region

  • Departmental/Convenience/Discount Stores x North America
  • Departmental/Convenience/Discount Stores x Europe
  • Departmental/Convenience/Discount Stores x Asia Pacific
  • Departmental/Convenience/Discount Stores x Latin America
  • Departmental/Convenience/Discount Stores x Middle East and Africa (MEA)
  • Hyper/Supermarket x North America
  • Hyper/Supermarket x Europe
  • Hyper/Supermarket x Asia Pacific
  • Hyper/Supermarket x Latin America
  • Hyper/Supermarket x Middle East and Africa (MEA)
  • Online Sales x North America
  • Online Sales x Europe
  • Online Sales x Asia Pacific
  • Online Sales x Latin America
  • Online Sales x Middle East and Africa (MEA)
  • Others (Independent/Specialty Stores) x North America
  • Others (Independent/Specialty Stores) x Europe
  • Others (Independent/Specialty Stores) x Asia Pacific
  • Others (Independent/Specialty Stores) x Latin America
  • Others (Independent/Specialty Stores) x Middle East and Africa (MEA)

Competitive Landscape

  • Market Share Analysis
  • SWOT Analysis of Key Players
  • Recent Mergers and Acquisitions
  • Partnerships and Collaborations

Market Opportunities and Challenges

  • Emerging Trends in Gift Wrapping Paper
  • Challenges in Raw Material Procurement
  • Innovations in Sustainable Wrapping Solutions

Go-to-Market Strategies (Europe/Asia Pacific/North America/Latin America/Middle East)

  • Regional market entry strategies
  • Key distribution channels and networks
  • Localization and cultural considerations
  • Pricing and promotion strategies by region
  • Partnership and collaboration opportunities
  • Consumer behavior analysis by region

Import & Export Analysis in Gift Wrapping Paper Market

  • Key exporting countries
  • Key importing countries
  • Trade flow patterns
  • Value of imports and exports by region
  • Seasonal variations in trade volumes

Country-Specific Trade Data

  • Export and import trends
  • Key trade partners
  • Trade balance analysis
  • Specific country trade policies

Tariffs and Trade Barriers

  • Tariff rates by region
  • Non-tariff barriers
  • Impact of duties and taxes on pricing

Regional Trade Agreements

  • Key trade agreements by region
  • Impact on the gift wrapping paper market
  • Opportunities from reduced trade barriers

Packaging Regulations & Compliance

  • Regional compliance requirements
  • Labeling standards
  • Restrictions on packaging materials

Global Packaging Standards & Compliance

  • ISO standards related to packaging
  • Certification requirements
  • Global trends in regulatory standards

Sustainability Policies Impacting Packaging

  • Policies on waste reduction
  • Extended Producer Responsibility (EPR) programs
  • National sustainability initiatives

Plastic Packaging Bans & Restrictions

  • List of banned materials by region
  • Alternatives encouraged by regulations
  • Impact on gift wrapping paper demand

Packaging Material Demand & Supply Analysis

  • Regional material demand trends
  • Material availability and pricing trends
  • Shifts in material preferences

Demand-Supply Gap Analysis

  • Key regions with demand-supply imbalances
  • Causes of the gap
  • Opportunities to bridge the gap

Material Shortages

  • Impact of shortages on production
  • Alternative material options
  • Regional disparities in shortages

Supply Chain & Logistics Data in Gift Wrapping Paper Market

  • Supply chain challenges and disruptions
  • Logistics cost analysis
  • Best practices in supply chain management

Packaging Logistics for E-Commerce

  • Importance of sustainable packaging for shipping
  • Lightweight packaging solutions
  • Cost-effective logistics strategies

Advanced Packaging Logistics & Distribution Solutions

  • Use of technology in logistics optimization
  • Multi-modal distribution strategies
  • Regional distribution hubs

Packaging Demand in Emerging Industries

  • Gift wrapping needs in emerging sectors
  • Innovations for niche applications
  • Long-term demand drivers

Packaging Demand by End-Use Industry

  • Consumer goods
  • Retail and gifting
  • Corporate and promotional events

Growth Potential in New Packaging Areas

  • Custom and premium wrapping solutions
  • Biodegradable wrapping materials
  • Digital print-on-demand wrapping

Sustainability & Circular Economy Data

  • Metrics for circular economy in packaging
  • Recycling integration into production
  • Global progress on sustainability goals

Recycling Rates and Technologies

  • Recycling rates by region
  • Advancements in recycling technologies
  • Incentives for recycling adoption

Advanced Packaging Technologies & Innovations

  • Innovations in material coatings
  • Smart printing technologies
  • Lightweight and durable materials

Automation & AI in Gift Wrapping Paper Market

  • Robotics in production
  • AI-driven demand forecasting
  • Automated quality assurance

Integration of AI

  • Predictive analytics for supply chain
  • AI-powered design customization
  • Smart inventory systems

Smart Tracking and Inventory Management

  • RFID and IoT-enabled solutions
  • Real-time inventory tracking
  • Demand-driven replenishment systems

Predictive Maintenance and Quality Control

  • Sensors for equipment monitoring
  • AI algorithms for defect detection
  • Maintenance scheduling optimization

Enhanced Efficiency and Productivity

  • Automation in wrapping paper printing
  • Workflow optimization tools
  • Energy-efficient manufacturing practices

Smart Packaging Solutions

  • Interactive and connected packaging
  • Anti-theft and tamper-evident designs
  • Personalized packaging options

Packaging Innovations in Materials

  • Compostable and biodegradable materials
  • Materials with improved aesthetics
  • Hybrid material blends

Packaging in E-Commerce & Direct-to-Consumer (DTC) Models

  • Wrapping paper tailored for DTC branding
  • Innovations for hassle-free shipping
  • Recyclable and reusable designs

Packaging to Reduce Returns

  • Protective features to minimize damage
  • Consumer-friendly unboxing experience
  • Durable wrapping for secure transit

Collaborative Partnerships for Innovation

  • Partnerships with material suppliers
  • Joint ventures for technological advancements
  • Collaborations with design agencies

Production and Consumption Data in Gift Wrapping Paper Market

  • Regional production capacity
  • Consumption breakdown by demographics
  • Trends in seasonal demand

Global Production Volumes

  • Annual production by major manufacturers
  • Regional production contributions
  • Export-oriented production regions

Regional Production Analysis

  • Key hubs for gift wrapping paper production
  • Impact of regional policies on production
  • Cost of production comparison

Consumption Patterns by Region

  • Gift-giving occasions driving demand
  • Urban vs. rural consumption trends
  • Seasonal consumption spikes

Key Trends in Production and Consumption

  • Shift toward eco-friendly materials
  • Customization and personalization demand
  • Technology adoption in production

Opportunity Assessment

  • Market entry opportunities
  • Niche segments with high growth potential
  • Risks and mitigation strategies

New Product Development

  • Novel wrapping designs and materials
  • Limited-edition collections
  • Innovations in usability and aesthetics

Plan Finances/ROI Analysis

  • Cost-benefit analysis of production methods
  • Break-even analysis by scale of operation
  • Profitability metrics by region

Cross-border Intelligence

  • Trade policies impacting exports
  • Regional competition analysis
  • Cross-border collaborations

Business Model Innovation

  • Subscription-based wrapping solutions
  • Sustainable packaging services
  • Co-branding opportunities

Blue Ocean vs. Red Ocean Strategies

  • Identification of untapped markets
  • Differentiation strategies
  • Avoiding price-based competition

Vendor and Supplier Listings

  • Major suppliers of raw materials
  • Directory of packaging machinery vendors
  • List of regional distributors

Future Prospects and Innovations

  • Integration of AR in wrapping design
  • Growth of reusable gift wrapping solutions
  • Advancements in material science

Case Studies and Examples

  • Successful brand campaigns
  • Market disruptions from innovations
  • Regional best practices

Appendix and Data Sets

  • List of data sources used
  • Detailed market statistics
  • Raw data tables for analysis
  • Insight Code: 5433
  • No. of Pages: 150+
  • Format: PDF/PPT/Excel
  • Published: January 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2022
  • Base Year: 2023
  • Estimated Years: 2024-2033

About The Author

Saurabh Bidwai is a highly skilled market research professional with over four years of specialized experience in the food and beverage packaging industry. With a strong foundation in market analysis, consumer insights, and packaging innovations, Saurabh has become a trusted expert in understanding and forecasting market trends within the food and beverage sector.

Throughout his career, Saurabh has worked with major industry players, conducting extensive research to identify emerging trends, consumer preferences, and evolving packaging demands. His expertise spans key areas such as sustainable packaging solutions, consumer behavior analysis, market segmentation, and competitive intelligence. He is particularly focused on how sustainability and environmental considerations are reshaping the packaging industry, driving the demand for biodegradable, recyclable, and eco-friendly packaging materials.

Saurabh is known for his ability to deliver actionable insights that help businesses refine their packaging strategies and make data-driven decisions. His in-depth market reports and detailed analysis have supported brands in enhancing product development, optimizing packaging processes, and gaining a competitive edge.

FAQ's

The primary factors boosting the demand for wrapping paper are the growing consumption of fast food and the increased usage of wrapping paper for festive gift presentation.

Nippon Paper Industries Co., Ltd., Gascogne Group, Oji Paper Co., Ltd., Stora Enso Oyj, Custom Paper Ltd., and others are some of the well-known producers of wrapping paper.

The global gift wrapping paper market size reached US$ 5.20 billion in 2024 and is projected to hit around US$ 7.74 billion by 2034.

4.05% is the growth rate of the gift wrapping paper industry.

North America region leads the global gift wrapping paper market.

Packaging Industry Association of India: PIAI, Active & Intelligent Packaging Industry Association (AIPIA), Printpack Associations, World Packaging Organisation, GIFT PACKAGING ASSOCIATION OF INDIA, Sustainable Packaging Coalition and Gift Wrapping & Tyings Association among others.