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December 2024
The global gift wrapping paper market size reached US$ 5.20 billion in 2024 and is projected to hit around US$ 7.74 billion by 2034, expanding at a CAGR of 4.05% during the forecast period from 2025 to 2034. The key players operating in the market are focused on adopting inorganic growth strategies like acquisition and merger to develop advance technology for manufacturing gift wrapping paper which is estimated to drive the global gift wrapping paper market over the forecast period.
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Gift wrapping paper plays a vital role in the art of gift-giving, adding an extra layer of excitement and thoughtfulness. It is used to conceal the contents of a present, building anticipation and creating a visually appealing presentation. Available in countless designs, colors, and materials, gift wrapping paper can elevate even the simplest gift into something extraordinary.
Gift wrapping paper isn't just for concealing gifts. It can be repurposed for creative projects like: scrapbooking, origami, decorative liners, glossy paper, etc. The gift wrapping paper offers a subdued, elegant look, suitable for formal events or understated gifts.
Consumers are increasingly favoring wrapping papers manufactured from biodegradable or recycled materials, reflecting a broader commitment to environmental responsibility. This shift has prompted manufacturers to innovate and develop eco-friendly wrapping paper options to meet this demand.
There's a rising demand for unique and personalized wrapping solutions that enhance the gift-giving experience. Consumers seek custom designs that reflect the recipient's personality or the occasion, leading to an increase in offerings of bespoke wrapping papers and accessories.
Many are turning to unconventional materials for gift wrapping, such as fabric scraps, newspapers, or reusable gift bags, to add a personal touch and reduce waste. This trend aligns with the principles of green gifting, emphasizing sustainability and creativity.
There's an increasing popularity of themed wrapping papers, including food-themed designs, that add a unique and playful element to gift presentation. Such designs cater to specific interests and can make the gifting experience more memorable.
AI integration can significantly enhance the global gift wrapping paper industry by enhancing customer experience, streamlining operations, and driving innovation. The AI integration can analyze market trends, cultural preferences, and seasonal data to predict popular designs and themes for wrapping paper. AI tools like generative models can develop unique and customizable wrapping paper patterns, catering to diverse customer preferences.
The AI can forecast demand, minimizing overproduction and minimizing waste. AI algorithms can optimize shipping routes and inventory distribution, ensuring timely delivery and cost effective. AI-powered chatbots can guide customers in selecting the best wrapping paper based on their needs and occasions. Augmented Reality (AR) applications can let customers visualize how a wrapping paper design looks on their gift before purchase.
E-commerce platforms often enhance customer experience with attractive packaging, including gift-wrapped options. Subscription box services also contribute to increased usage of decorative wrapping materials. Hence, growing trend of purchasing goods from online platform has increased the demand for the gift wrapping paper and estimated to drive the growth of the global gift wrapping paper market over the forecast period.
In August 2024, United States Business Association of E-Commerce, as of the first half of 2024, retail commerce sales in the United States totalled US$579 billion. In the second quarter of 2024, US commerce sales totalled US$291.6 billion, up 6.8% from the same period the year before and 0.82% from the previous quarter. As of the first half of 2024, this amounts to US$579.45 billion in total e-commerce sales in the nation. Sales are expected to reach US$1.26 trillion by year's end and US$1.72 trillion by 2027, according to experts. About 22.6% of all US retail sales will occur online by that time.
The key players operating in the gift wrapping paper market are facing challenges due to economic slowdowns and seasonal dependency. Economic recessions or financial crises can lead to reduced consumer spending on non-essential items, including gift wrapping materials. Rising costs of raw materials like paper, ink, and coatings can increase production costs, making wrapping paper less affordable for consumers. The industry heavily relies on festive seasons and special occasions, making sales cyclical and unpredictable. Low demand during off-seasons can impact profitability.
Holidays such as Christmas, New Year, and Thanksgiving drive demand for gift wrapping products. Cultural festivals like Diwali, Eid, and Chinese New Year also play a significant role in increasing demand.
A growing preference for visually appealing and unique packaging drives demand for innovative wrapping paper designs. Customized and eco-friendly wrapping papers are gaining popularity. Due to high consumer demand of the gift wrapping paper in festive and seasonal programs, it has estimated to create lucrative opportunity for the growth of the global gift wrapping paper market in the near future.
For instance, in November 2024, KFC, the fast-food brand company has introduced lickable wrapping paper for the holiday season. This Christmas season, a lot of firms are already surprise their customers with new product launches and promotions. For instance, KFC has unveiled a new holiday product that tastes like chicken: lickable wrapping paper for the occasion. Fast food is a popular industry that many people adore but that some diners dispute. It serves millions of people globally because it's quick, easy, tasty, and inexpensive.
The kraft paper segment held a dominant presence in the global gift wrapping paper market in 2024. Kraft paper is extensively used for gift wrapping due to its practical and aesthetic qualities, as well as its environmental benefits. Kraft paper is sturdy and resistant to tearing, making it ideal for wrapping gifts securely, especially for irregularly shaped items. Made from natural wood pulp, kraft paper is biodegradable, recyclable, and often made from recycled materials. This makes it a sustainable choice, appealing to environmentally conscious consumers. Its neutral, earthy tone provides a blank canvas that can be customized with ribbons, stamps, or other decorative elements, suiting various occasions and theme. Kraft paper is relatively inexpensive compared to specialized or glossy gift wrap.
The primary segment registered its dominance over the global gift wrapping paper market in 2024. Gift wrapping transforms an ordinary item into something special and visually appealing, making it suitable for gifting occasions. The decorative nature of wrapping creates excitement and anticipation. Wrapping adds a personal and thoughtful touch to a gift, showing effort and care in the presentation, which can enhance the emotional value of the gesture. Although typically lightweight, gift wrapping provides a basic layer of protection against dust, scratches, and minor damage during handling. Wrapping conceals the contents of a gift, maintaining the element of surprise until the moment it is opened.
Gift wrapping allows for creativity and customization to suit the occasion, recipient, or theme. Various materials, colors, and designs can be chosen to align with specific preferences or celebrations. In many cultures, wrapping gifts is a traditional practice, symbolizing respect, thoughtfulness, and the importance of the occasion. While gift wrapping isn't always practical or eco-friendly, its widespread use reflects its ability to enhance the gift-giving experience
The Departmental/Convenience/Discount stores segment to segment led the global gift wrapping paper market. Departmental stores often position gift items as premium products by enhancing their presentation (e.g., packaging, branding). This can justify higher prices, as customers perceive them as high-quality or luxurious. In many cases, customers shopping in these stores have fewer immediate alternatives, especially if they're already in the store for other purchases. This allows stores to charge higher prices. Departmental stores often stock branded or exclusive gift items not readily available elsewhere. This uniqueness can command a premium and high sale of the gift paper.
North America region held the largest share of the global gift wrapping paper market in 2024. North America boasts a robust retail infrastructure with widespread availability of wrapping paper in department stores, specialty stores, and online platforms. Promotions and accessibility further enhance market dominance. Manufacturers in North America frequently introduce innovative and sustainable wrapping paper options, such as recyclable and biodegradable products, appealing to environmentally-conscious consumers. North America's dominance in the gift wrapping paper market is significantly influenced by several major players: Hallmark Cards, Inc., IG Design Group Americas, Seaman Paper Company, Greif, Inc., and Shamrock Retail Packaging among others.
Asia Pacific region is anticipated to grow at the fastest rate in the global gift wrapping paper market during the forecast period. Gift-giving is deeply rooted in cultural traditions across Asia-Pacific, such as during Chinese New Year, Diwali, and other festivals. This drives consistent demand for wrapping paper. Rapid growth in retail and e-commerce platforms makes gift-wrapping paper more accessible to consumers. Online retailers often bundle wrapping paper with gifts, further boosting sales.
According to UK Greetings, it has invested "substantially" in "cutting-edge," cutting-edge gear to effectively produce and apply paper tear strips on a large scale. In an attempt to gradually replace plastic shrink wrap in gift wrap applications, UK Greetings launched a paper tear strip for roll wrap products. The solution is said to be plastic-free and 100% recyclable. It aims to be an environmentally friendly solution that blends in seamlessly with current roll wrap designs while also being user-friendly for customers.
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