Packaging Inserts & Cushions Market Size Insights [2025-34]

Packaging Inserts and Cushions Market Strategic Insights for 2034

According to the research, industries like food & beverages, consumer electronics, and personal care & cosmetics, the global packaging inserts & cushions market is set to expand at a rapid pace over the forecast period.

Packaging Inserts & Cushions Market Intelligence, Benchmarking, Consumer Insights & Growth Strategies

The demand for packaging inserts & cushions is surging across various sectors, including food & beverages, consumer electronics, and personal care & cosmetics, fueling strong market growth in the near future.

This market proliferates due to the growing demand of other industries such as food & beverages, personal care & cosmetics, electronics, and many others. Growing urbanisation, changing lifestyles, and rising disposable earnings are also major factors driving this packaging inserts & cushions market.

Key Takeaways

  • Asia Pacific led the packaging inserts & cushions market with the highest share in 2024.
  • By region, North America is expected to witness the highest CAGR during the forecast period.
  • By type, the inserts segment dominated the market share in 2024.
  • By product, the insert trays & die-cuts segment dominated the market share in 2024.
  • By material, the plastic segment dominated the starch-based bioplastics market.
  • By application, the electronics segment dominated the market share in 2024.

Market Overview

Packaging inserts and cushions are stated as protective packaging used for wrapping products that are used for protecting several items at the time of transport and delivery. Protective packaging materials like package inserts & cushions are utilized to defend several products at the time of transportation and shipment. These packaging distribute the pressure of vibration and shock applied on the product or goods during transportation, delivery, and storage, rather than assigning the shock and vibration to the goods or product.

The necessity of preserving product originality across the distribution chain is likely to influence the demand for packing inserts and cushions all over the predicted period. The consequence of the vibration and shock on the goods when delivery, transport, and storing is captivated by these packaging inserts and cushions instead of spreading the shock and vibration to the goods. These types of packaging are denoted as shielding wrapping goods that are exploited for protecting several substances during delivery and transport. The wrapping captivates the shock and vibration while delivering and storing by the inserts & cushions instead of spreading to the products.

  • The rising focus on recyclable, bio-based, and decomposable resources in this market.  
  • The increasing demand for the personalized resolution to fulfil precise product defence requirements.  
  • The expansion of advanced additions that monitor humidity, temperature, and other ecological situations during delivery.
  • Acceptance of mechanical arrangements for effectual manufacturing and addition of wrapping inserts and cushions.

Role of Artificial Intelligence in Protective Packaging

In protective packaging, AI plays an important role in resource selection, optimizing patterns, and manufacturing processes by recognising the real-time data collected. It is widely used for customization packaging to provide high-quality and unique designs to customers and reduce the wastage of products. In the growing e-commerce sector artificial intelligence is extensively utilized by market players for logistics and shipping, these technologies help to analyse several factors comprising packaging dimension, fragility, and weight to regulate the most efficient packaging choice. With the acceptance of cutting-edge technology, market players are introducing transformed branding and designing product packaging. With the help of advanced technologies such as machine learning, artificial intelligence, and several others market experts are discovering progressively cultured applications that extend the entire business.

Market Dynamics

Rising Demand for Packaging Choices and the Growing E-commerce Sector

The continuous growth in the e-commerce sector has influenced the packaging insert & cushions market to introduce innovation to drive the growth of the market. Defending the quality of products is enormously significant across the distribution chain and it is predicted to increase the demand for packaging choices. Several consumer goods, such as electronic devices, glass bottles, ceramics, and many others, need extreme care during transportation and storage. These types of packaging are mainly used to shield these delicate products and avoid damage. Therefore, the rising demand for such products is anticipated to increase market development. The expanding e-commerce sector has majorly fuelled the development of the packaging inserts & cushion industry.

As online marketing continues to improve traction universally, the demand for shielding packaging resolutions has increased. E-commerce industries need operative packaging resources to confirm the harmless distribution of goods to customers, influencing the requirement for inserts & cushions that can distribute the vibration, protect against humidity, and avoid damage during transportation. The growing acceptance of online trade, mainly in evolving markets, is anticipated to continue influencing the request for packaging inserts & cushions in the upcoming period.

Customers and trades are progressively conscious of the ecological influence of packaging surplus. As a consequence, there is an increasing demand for sustainable packaging resolutions, comprising inserts & cushions made from recycled or decomposable resources. Producers are fulfilling this request by emerging advanced goods that satisfy both presentation and ecological ideals. The change in the direction of sustainable packing is anticipated to generate noteworthy chances for development in this industry.

Technological Advancement in the Packaging Industry to Carry Large Potential

The major factor contributing to the development of the packaging insert & cushions market is the growing technological advancements that are continuously driving invention in the packaging market. New resources and trade practices are permitting the growth of inserts & cushions with improved properties, such as enhanced shock distribution, humidity resistance, and sturdiness. These developments are enhancing the presentation of packaging resolutions decreasing charges and growing efficacy. As technology continues to progress, the market is composed of additional development and revolution.

Major aspects that are anticipated to increase the development of the market in the predicted period are the growth in abundant application productions such as personal care & cosmetics, consumer electronics, food & beverage, and so forth. Additionally, the change in lifestyles, the growth in the population and the increase in urbanization are driving the development of the market. Furthermore, the upsurge in the request for customer products such as porcelain and ceramic structures, mobiles, glass bottles, television sets, computers, and laptops is further projected to pad the development of the market.

Segmental Insights

Safe Product Packaging Demand: Insert Segment Led in 2024

The insert segment dominated the market in 2024 due to the rising concern for the safety of products while packaging. This type of packaging protects products from movement which reduces the risk of damage and also actively adsorb all the pressure and vibration generated during the transportation of the products. These types of packaging are mostly used for electronics and decor products which are fragile and need extra care while transporting and delivering. Insert packaging to distribute the pressure created while transportation evenly throughout and protect packaged products from any damage hence enhancing the reliability of brands in this market.

High-End Safety of Personal Care Products: Insert Segment Led in 2024

The insert trays & die-cut insert packaging segment dominated the market in 2024 due to its growing demand for high-end safety in the beauty and personal care market. The personal care & cosmetic industry is growing rapidly and its online demand is also rising significantly which has raised the need for safe packaging for damage-free transportation and delivery of delicate products. These types of packaging are also high in demand in the electronics market where there are heavy and delicate products are required to be transported from one place to another. 

Cost-effectiveness and Inert Nature: Plastic Segment Led in 2024

The plastic packaging inserts & cushions segment dominated the market in 2024 due to its cost-efficient and inert nature which enhanced the market demand as all the groups of businesses from small scale to high can afford such packaging. This material is easily accessible for manufacturing enhanced quality packaging which is useful and safe to use for several factors such as stress created while transporting and many such which enhance its demand from various sectors.

Safe Transportation and Storage: Electronics Segment Led in 2024

The electronics packaging segment dominated the market in 2024 due to its high demand for safe transportation and storage of products. In this sector, it is essential to protect products from dents, compressive force, vibration, abrasion, and shock that can damage products while transporting or storing for a longer period. These packaging are widely used to protect such products from all these factors and provide complete safety. These packaging are also widely used for packing beverages such as wine to intact their quality from several adverse environmental conditions such as temperature, pressure, and dust.

Rising E-Commerce Businesses: Asia Pacific to Sustain as a Leader

Asia Pacific held the largest share in 2024. This is due to the rising e-commerce business in this region which enhances the online ordering of products with packaging that can provide extra safety for damage-free delivery. In countries such as India and China, the e-commerce business is growing rapidly which influences the market players to develop high-quality packaging. The rising economic condition among people also plays a significant role in the development of this packaging industry.

Rising Urbanization and Growing Disposable Earning: North America to be the Fastest-Growing Region

North America is observed to grow at the fastest rate during the forecast period. This is due to the rising urbanization and growing disposable earnings among people has influenced the demand for the packaging insert & cushions market. In countries such as the U.S. and Canada, there is a huge population who are working and require packaged products and services. The high number of online orders has fuelled the development of such packaging industry to bring innovation to the market.

Packaging Inserts & Cushions Market Top Companies

Packaging Inserts and Cushions Market Companies

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Latest Announcements by Market Leaders:

  • In November 2023, Pregis Product Manager, Lisanne Bock expressed, “We took a ‘cradle to loading gate’ approach when selecting the components for Renew Zero. Because this film is partly made from ISCC-certified renewable plant waste, photosynthesis ensures that CO2 is taken out of the atmosphere and replaced with oxygen, resulting in a negative CO2 value.”

Recent Development:

  • In November 2023, Pregis announced the launch of carbon-neutral film for Protective packaging. Its sustainability focuses on protective packaging with a new carbon-neutral air-cushioning film called Renew Zero.  

Packaging Inserts & Cushions Market Segments

By Type

  • Insert
  • Cushion

By Product

  • Insert Trays
  • Die-cut Inserts
  • Air Pillows
  • Bubble Wraps
  • Loose-fill Products
  • End-Caps

By Material

  • Plastics
  • Paper & Paperboard

By Application

  • Food & Beverages
  • Electronics
  • Personal Care & Cosmetics
  • E-commerce
  • Pharmaceuticals

By Region Covered

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
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  • Insight Code: 5488
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 11 March 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Deepa Pandey is a market research expert in packaging with 3+ years of experience, specializing in regulatory compliance, design innovations, sustainable packaging, and delivering insights to enhance safety and efficiency.

Learn more about Deepa Pandey

Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging 's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

Corrugated, moulded, cardboard, foam, and promotional inserts.

Air pillows, paper cushioning, bubble wrap, foam-in-place, and foam inserts.

These are paper items added to folded cartoons.

U.S. Environmental Protection Agency, Ministry of Textiles.