Personal Care Stand-up Pouches Market Size & Growth Insights

Personal Care Stand-Up Pouches Market Size and Regional Insights

The global personal care stand-up pouches market size reached US$ 1.90 billion in 2023 and is projected to hit around US$ 4.93 billion by 2034, expanding at a CAGR of 9.05% during the forecast period from 2024 to 2034.

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With the rising demand for portion control cosmetic products, the demand for stand-up pouches is increasing. The rising awareness of personal hygiene and skincare boosts the demand for personal care products, significantly fueling the growth of the market. Moreover, ongoing innovations in recycling technologies to reduce the waste of stand-up pouches are projected to enhance market growth in the upcoming period.

Key Takeaways

• North America dominated the personal care stand-up pouches market in 2023.
• Asia Pacific is expected to grow at a significant rate in the market during the forecast period. 
• Based on type, the valve segment led the market in 2023.
• Based on application, the cosmetic segment dominated the personal care stand-up pouches market in 2023.
• By application, the body care segment is projected to expand at the fastest rate during the forecast period.

Market Overview

Personal care stand-up pouches are convenient, flexible packaging solutions for personal care products like skincare, haircare, cosmetics, fragrance, oral care, and many more. They are convenient due to their ease of use and portability, making them suitable for on-the-go use. Growing sustainability concerns, premiumization, and the growth of e-commerce are the key factors driving the growth of personal care stand-up pouches.

• Personal care stand-up pouches are easy to handle and carry while traveling.
• The rising demand for luxury packaging drives consumers' attention toward personal care stand-up pouches.
• Recyclable characteristics, biodegradable materials, and reliable packaging are in high demand, contributing to market expansion.

Stringent Environmental Regulations are Driving the Market Growth

Regulatory affairs initiatives are boosting the growth of the personal care stand-up pouches market. Several government entities are imposing strict regulations on using single-use plastic packaging due to increasing environmental concerns. Stand-up pouches are recyclable and biodegradable, which maintains environmental sustainability. They protect packaged products and are lightweight and affordable.

Environmental regulations enhance the production of eco-friendly packaging solutions like stand-up pouches in the personal care industry, support the circular economy, and promote the importance of upcycling and recycling. Environmental regulations like carbon footprint reduction targets and waste reduction laws are driving innovations for sustainable packaging solutions.

Growth Factors

• Increased awareness of sustainable and environmentally friendly packaging options is boosting the market for personal care stand-up pouches.
• The growth of e-commerce led to an increased trend of online shopping, encouraging the popularity and demand for personal care stand-up pouches.
• The increasing demand for skincare, haircare, and body care products drives the market growth.
• Changing lifestyles and social media influence are also key factors responsible for market growth.
• Rising awareness about personal health and hygiene contributes to market expansion.
• Technological innovations like nanotechnology and advancements in material science are contributing to market expansion.
• The increasing demand for premium and luxury packaging further boosts market growth.

Market Trends

Sustainability

The demand for sustainable packaging materials like bioplastics and recyclable materials is increasing due to rising environmental concerns. Carbon and greenhouse gas emissions concerns are responsible for boosting the adoption of sustainable stand-up pouches. Major companies are innovating and investing heavily to increase the production of such pouches. Several cosmetic brands focus on reducing their carbon footprints, boosting the demand for sustainable packaging solutions. Moreover, government and regulatory bodies are investing and encouraging businesses to innovate in research and development for smart, sustainable personal care stand-up pouches.

Emerging Market Expansion

Significant expansion into emerging markets further propels the market growth. Due to the growing awareness about personal hygiene, people are increasingly embracing personal care products. Moreover, consumers' increasing disposable income and growing urbanization contribute to market growth.

Market Opportunity

Technology Advancements

Technological advancements in packaging processes create immense opportunities in the market. Implementing artificial intelligence, automation, and robotics boosts the packaging process by reducing manual errors and material waste. Technology advancements also help improve the performance of materials like PE, PP, and PET used for personal care stand-up pouches.

Moreover, technological advancement can boost purchase rates by focusing on customizing packaging solutions. Advancements in nanotechnology improve barrier resistance properties and boost the development of sustainable materials. Additionally, 3D printing technology helps to reduce production costs and enhance packaging designs, which drives consumer attraction toward personal care stand-up pouches. Advanced technology in manufacturing can enhance quality, efficiency, and productivity, which improves customer experiences.

• In October 2024, COLINES launched a new series of PE-d Polycast lines and equipment to enhance the production of MDO-PE films. The company innovated to meet the demand for MDO-PE films as a replacement for BOPET films and increase recyclable packaging.

Market Challenges

• Low resistance property: Personal care products require high barrier packaging properties, which can challenge material selection.
• Environmental impact: Stand-up pouches can harm the environment as they take a long time to decompose and recycle.
• Raw material availability: limited raw material availability, high cost, and scarcity of materials can restrain the utilization of personal care stand-up pouches for personal care product selections.
• Regulatory hurdles: packaging material standards, regulatory compliance, recycling regulations, and GMP (good manufacturing practices) can hamper market growth.

Regional Insights

North America Dominated the Market

North America dominated the personal care stand-up pouches market with the largest share in 2023 due to the presence of major personal care brands. There is a high demand for premium personal care and cosmetic products in the region, driving the demand for personal care stand-up pouches. With growing sustainability concerns and the adoption of eco-friendly products, the U.S. led the market. The expansion of e-commerce has influenced the demand for premium and luxury personal care products in the country. Moreover, the rising need for customized packaging and regulatory frameworks bolstered the market.

• In August 2024, Berry Global, a US-based company that manufactures plastic packaging, launched its B Circular range of beauty and personal care packaging to enhance the company’s sustainable credentials.

Asia Pacific to Register the Fastest Growth in the Personal Care Stand-up Pouches Market

The growing middle-class population and awareness of hygiene and personal care contribute to market growth in Asia Pacific. China is the leading country in the market due to its increased population and demand for premium skincare products. India is the second-largest country in the region, holding a large market share. Increasing demand for cosmetics, growth of e-commerce, and government regulations on reducing the use of single-use plastic boost the market in the region. Moreover, the rising usage of premium skincare products fuels the regional market growth.

Segment Insights

Type Insights

By type, the global personal care stand-up pouches market is divided into with valves and without valves. The with valves segment dominated the market in 2023 due to its convenience and portability. Increasing demand for liquid personal care products, like shampoo, liquid soaps, creams, lotions, and conditioners, is the major factor driving segment growth.

• Valve stand-up pouches allow users to control product flow and protect products by preserving their freshness.
• Valve stand-up pouches prevent leakage and provide precise dosing, making them suitable for carrying and on-the-go use.
• Valve stand-up pouches reduce the risk of product contamination and minimize direct contact of products with air or moisture.

Application Insights

• Based on application, personal care stand-up pouches market is segmented into cosmetic, hair care, body care and others. The cosmetic segment dominated the market in 2023 due to increased demand for premium and sustainable cosmetic products.
• Increased demand for luxury and premium cosmetics products boosted the adoption of stand-up pouches.
• The growing need for travel-sized cosmetics products is driving market expansion.
• Advancements in design and packaging technology have boosted the adoption of stand-up pouch in the cosmetic segments.
• Due to their contamination-resistance properties, personal care stand-up pouches are mostly used for makeup and fragrances.

The body care segment is projected to expand at the fastest rate during the forecast period. The rising demand for high-quality and effective body care products is a major factor boosts the segmental growth. Increased awareness of the importance of body care boosts the demand for creams, lotions, and moisturizers, significantly fueling the growth of the segment. Increasing demands for natural and organic body care products and the need for protective packaging are contributing to segmental growth. Additionally, the rising demand for premium and luxury body care products propels the segment.

Recent Developments

• In November 2023, Shil, a German face stock specialist, launched its online platform Adelmo, where users can create and order printed pouches.

Personal Care Stand-Up Pouches Market Companies

• Amcor
• ProAmpac
• Avonflex, Polypouch
• Packman Industries
• Paras Pack
• Berry Global
• Technipaq
• Swiss Pac
• Wipf AG
• Mondi Group
• Saurabh PlastVac
• Bolsaplast
• Hanova
• FlexiPACK Ltd

Personal Care Stand-Up Pouches Market Segments

By Type

• With Valves
• Without Valves

By Application

• Cosmetic
• Hair Care
• Body Care
• Other

By Region

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Sweden
  • Denmark
  • Norway
• Asia Pacific 
  • China
  • Japan
  • India
  • South Korea
  • Thailand
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa (MEA) 
  • South Africa
  • UAE
  • Saudi Arabia
  • Kuwait