Carrier Bags Market Scales USD 41.27 Bn at 5.15% CAGR [2025-34]

Carrier Bags Market Insights, Forecast and Competitive Strategies

The global carrier bags market size was evaluated at US$ 24.97 billion in 2024 and is expected to attain around US$ 41.27 billion by 2034, growing at a CAGR of 5.15% from 2025 to 2034.

The global carrier bags market is estimated to reach USD 41.27 billion by 2034, up from USD 25.97 billion in 2025, at a compound annual growth rate (CAGR) of 5.15% from 2025 to 2034.

Carrier Bags Market Size 2023 – 2034

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The carrier bags market is projected to grow steadily in the years to come. Carrier bags are made especially to carry products or commodities that have been bought from stores and shops. Typically, they are made-up of sturdy, lightweight materials like fabric, paper and plastic. Retailers typically provide carrier bags to consumers as a practical way for them to carry their products.

To accommodate a range of item types and quantities, they are available in a variety of sizes and forms. While plastic bags are still commonly utilized due to their low cost and strength, rising environmental concerns have prompted a trend toward more sustainable alternatives such as paper, cotton, jute as well as biodegradable materials. Carrier bags are essential for everyday shopping and packaging, and there are growing global efforts to promote reusable and environmentally friendly alternatives.

The rapid urbanization and the expansion of the retail and e-commerce sectors are expected to augment the growth of the carrier bags market during the forecast period. Furthermore, the rising environmental awareness as well as the stringent government regulations on the single-use plastics is driving demand for the eco-friendly alternatives, which is also anticipated to augment the growth of the market. Additionally, the increasing consumer preference for sustainable and reusable products along with the advancements in the biodegradable and compostable materials coupled with the corporate sustainability initiatives and commitments to reduce carbon footprints is also projected to contribute to the growth of the market in the near future.

  • Shoppers want aesthetically pleasing and branded carrier bags, thus merchants provide personalized, logo-printed along with the designer options as part of their brand identity. Retailers and corporations are capitalizing on this trend by providing custom-printed, logo-branded and designer bags that double as both a practical carrying solution and a marketing tool. Luxury and premium brands are also likely to invest in the high-quality elegantly designed bags to increase the consumer loyalty and strengthen brand identity.
  • Compact and foldable carrier bags are becoming popular, pushed by convenience-conscious consumers looking for portable and space-saving alternatives. These lightweight bags are easy to fold and put in pockets, handbags and backpacks and this makes them perfect for on-the-go shopping, vacation, and everyday use. Retailers are reacting by providing reusable fashionable folding bags made of sustainable materials.
  • Consumers are shifting towards long-lasting bags that can be reused numerous times reducing their reliance on single-use options. This transition is most noticeable in the grocery shopping, work commutes and vacation, where durable fabric, jute as well as the recycled-material bags provides a practical and environmentally friendly solution. Retailers and companies are responding to this demand by providing multi-functional bags with fashionable designs.
  • Minimalistic and clean designs are becoming a dominant trend in the carrier bag aesthetics, reflecting the modern consumer’s need for simplicity and sophistication. Brands are shifting towards the clean layouts that showcase key features like logos, taglines and brand values without using the superfluous graphics. Bold font, neutral color palettes as well as the simple designs give a premium and sophisticated appearance, which improves reputation. This trend is consistent with the growing desire for sustainable packaging, as low ink usage and simple designs contribute to the sustainable production.
  • North America held substantial market share of 28.56% in 2024. This is due to the strict environmental regulations and consumer preference for sustainable alternatives as well as the increased demand for paper and fabric-based carrier bags, supported by bans on single-use plastics.
  • Asia-Pacific is expected to grow at a fastest CAGR of 7.02% due to the expanding retail and e-commerce sectors in economies like China, India and Japan along with the rising disposable income.

Market Drivers

Increasing Focus on Branding and Customization

The increasing focus on the branding as well as customization is anticipated to augment the growth of the carrier bags market during the forecast period. There is an intense competition in this industry and client satisfaction is important. To increase their consumer base, firms are constantly stepping up their marketing and branding efforts. Companies are always looking for innovative ways to attract attention, build brand awareness, as well as foster long-term connections with current clients. Similar to promotional shopping bags, custom shopping bags are a great choice in this respect. Organizations may easily strengthen their corporate identity with customizable shopping bags.

Furthermore, compared to the other conventional advertising techniques, personalized carry bags are an excellent medium for promoting due to their affordability. As personalized bags are promotional items that last until they are no longer in use, brand promotions continue even after the bags are purchased.

Additionally, giving consumers stylish carry bags improves their shopping experience. In addition to making carrying things easier, a well-designed bag presents a good first impression. When a brand provides well-considered and superior packaging, customers are more likely to remember it and come back. Also, delivering customers a great experience with custom packaging bags is another great way to increase the value of a brand. Through utilizing vivid colors, distinctive designs, and innovative packaging, companies can create moments that are stuck in their minds, which can result in favorable customer feedback and recommendations, which further improves the brand's value and reputation in the eyes of consumers.

Moreover, advancements in the printing technology enable high-quality personalization at affordable costs, which makes branded carrier bags more accessible to small and medium-sized enterprises (SMEs). As consumer choices evolve, demand for fashionable customizable carrier bags is likely to rise, further supporting the growth of the market.

Market Restraints

Growing Environmental Concerns with Single-Use Carrier Bags

The growing environmental concerns with the single-use carrier bags are projected to hinder the growth of the carrier bags market within the estimated timeframe. Carry bags are used by people to carry goods purchased from stores. Despite being known to harm the environment, these bags that are mostly made-up of plastic—are frequently utilized. Plastic bags are an important part of the litter system for urban solid waste. Numerous negative environmental repercussions have occurred from this such as pollution and obstruction of rivers. Globally, as much as five trillion plastic bags are consumed annually.

Approximately 50% of all the plastic generated is made to be used only once before being discarded. Less than 10% of the seven billion tons of plastic waste produced worldwide to date has been recycled. Sorting process is thought to result in an annual loss of 80 to 120 billion US dollars in the plastic packaging waste. Therefore, a number of national governments have outlawed the use of plastic shopping bags.

Furthermore, increased consumer awareness about plastic pollution and its negative impact on the ecosystems is driving demand for reusable biodegradable alternatives, resulting in a decrease in traditional plastic carrier bag sales. The rising cost of the raw materials for biodegradable as well as compostable bags, combined with difficulties in the recycling infrastructure, creates additional challenges for the growth of the market.

Many companies are also choosing alternate packaging options like as paper wraps and mesh bags, which reduces the demand for traditional carrier bags. Furthermore, large merchants and e-commerce platforms are implementing sustainability measures that reduce their reliance on the single-use packaging while promoting minimal zero-waste alternatives. These factors, together, provide barriers to the expansion of the carrier bag market as the industry shifts toward eco-friendly and regulatory-compliant alternatives.

Market Opportunities

Shift Towards Sustainable & Reusable Bags

The growing shift towards sustainable and reusable bags is expected to create substantial opportunity for the growth of the carrier bags market in the near future. Making sustainable decisions is of greater importance than ever in the modern world. Making the move to eco-friendly shopping bags is one such easy yet major change. With increasing concerns about plastic pollution, climate change, and resource depletion, shoppers are actively seeking eco-friendly alternatives to conventional plastic bags. Several companies are actively replacing plastic shopping bags with sustainable alternatives, reflecting a growing commitment to environmental responsibility.

Coles recently replaced its plastic fruit bags with more eco-friendly paper "handbags," which caused a stir among consumers nationwide. All retailers around the country now carry the creative new packaging. Coles has chosen to roll out the move to paper bags in all of its locations across the country after it was successfully tested in Victoria and Tasmania. Over 64 tonnes of plastic were prevented from ending up in landfills in Victoria alone throughout the trial period.
Similarly, it was announced that Morrisons would eliminate all plastic carrier bags from its stores. The supermarket chain made the decision to replace its plastic "bags for life" with paper ones. Morrisons said the action would make it one of the first supermarkets in the UK to fully abandon plastic carrying bags. Every supermarket has made an effort to use less plastic in the recent years. Some of the rivals of the Morrisons also have their own projects. Additionally, Waitrose tested removing its 10p bags for life at certain of its locations in preparation for a wider rollout.

As a result, both consumers and companies are adopting reusable and biodegradable carrying bags as a practical and environmentally friendly alternative. This increased demand is likely to fuel substantial market growth, creating long-term potential for firms who invest in sustainable packaging options.

Artificial Intelligence (AI) Impact on the Market

The integration of the artificial intelligence is likely to reshape the carrier bags market in the years to come. Automation in manufacturing minimizes the material waste, eliminates errors and boosts production efficiency, resulting in high-quality, reasonably priced eco-friendly bags. With the help of AI in demand forecasting, merchants and manufacturers can precisely anticipate customer needs, which means better inventory control as well as reduced surplus production.

AI additionally serves as an integral part of customization, helping companies to utilize the data-driven insights to design and manufacture the personalized carrier bags according to the customer choice. AI is also helping with the sustainability initiatives because machine learning algorithms make it easier to find recyclable and biodegradable materials for production. Through effectively classifying and reusing the used carrier bags, AI-based recycling systems improve the waste management while minimizing their negative effects on the environment.

AI-based supply chain analytics also assist in the transportation optimization and raw material procurement monitoring and this reduces the carbon emissions. One prominent example of the application of AI is the Smurfit Kappa Group, one of the top providers of the packaging solutions. To increase the productivity, the organization has incorporated AI into its supply chain and production processes.

Smurfit Kappa maximizes the packaging designs with AI-driven data analytics, guaranteeing low material consumption without compromising the durability. Furthermore, production processes have also been improved at their manufacturing facilities utilizing AI automation that has increased the energy efficiency and decreased waste. As AI advances, its impact on the carrier bag market is likely to increase, driving sustainability as well as improved consumer experiences across the industries.

Key Segment Analysis

Material Segment Analysis Preview

The paper segment is expected to grow at the fastest CAGR of 7.67% during the forecast period. Paper is beginning to regain popularity in place of plastic due to sustainability and environmental concerns. An environmentally friendly substitute that can be worth taking into account is paper bags. Customizable kraft paper bags can carry meat, vegetables, canned products, and even gifts. The majority of paper bags can accommodate goods without readily tearing or creasing.

Paper bags can also almost always be recycled to the extent that it is needed, which lowers the quantity of paper one might require for everyday travel. The creation of paper bags does not cause deforestation because they may be recycled multiple times before their fibers become too weak. Furthermore, paper is biodegradable, so even if it is disposed of incorrectly, it will never be wasted. As consumers and brands prioritize sustainability, paper bags are becoming increasingly popular as an ethical and practical packaging alternative.

Distribution Channel Segment Analysis Preview

The online segment held considerable share of 21.35% in the year 2024. This is owing to the changing consumer shopping habits as well as the growing demand for the convenient packaging options. Furthermore, the rise of the online retail giants like Amazon, Walmart and Alibaba has is also expected to contribute to the growth of the segment during the forecast period. Additionally, the surge in the online grocery shopping along with the increase in the food delivery services is further likely to support the segmental growth of the market.

Consumer preference for doorstep delivery, coupled with the increasing influence of digitalization and mobile commerce, has reinforced the dominance of the online segment. Also, firms are implementing biodegradable packaging products to strengthen their sustainability efforts and fulfill regulatory standards. As digital transformation accelerates, the online sales channels are expected to grow steadily in the near future.

Regional Insights

North America held largest market share of 28.56% in the year 2024. This is due to the presence of the leading retailers like Walmart, Target and Costco and their shift towards sustainable bags across the region. For instance, in September 2023, multinational retailer Marks & Spencer (M&S) announced the discontinuation of plastic carrier bags. Instead, the retailer is set to introduce eco-friendlier reusable paper bags. Developed in collaboration with the University of Sheffield, these new bags are designed to be both strong and sustainable. With a capacity to hold as much as six four-pint bottles of milk, M&S claims that the bag can be reused up to 100 times.

Additionally, the rising consumer awareness about sustainability and its importance for the environment is also further expected to contribute to the regional growth of the market. Also, the growing demand for the premium & custom bags are also expected to support the regional growth of the market.  

Asia Pacific is likely to grow at a considerable CAGR of 7.02% during the forecast period. This is due to the expanding urban population and higher disposable income levels in countries like China and India. For instance, India is expected to have 590 million urban residents by 2030, up from 340 million in 2008. The country's urban population grew by around 230 million people in almost 40 years (from 1971 to 2008), but the next 250 million will be added in half that time. Additionally, the rapid growth of e-commerce and online retail as well as the growing online grocery, food delivery and fashion sectors are also expected to contribute to the regional growth of the market. Furthermore, the expansion of organized retail and supermarkets is likely to contribute to the regional growth of the market.

Recent Developments by Key Market Players

  • In July 2024, The Al Meera Consumer Goods Company (Q.S.C.) started a campaign to cut back on the use of plastic bags. The project supports the work of the Ministry of Environment and Climate Change and is a component of Al Meera's social responsibility program. QTerminals and Al Meera are collaborating on the promotion. The business stated that by encouraging community people to choose environmentally friendly shopping bags over plastic ones, this program eventually helps to reduce waste. Al Meera is providing more than 100,000 paper shopping bags throughout its locations as part of this campaign.
  • In February 2024, Visy introduced a "heavy-weight" retail paper bag made in Australia that is composed of thicker paper with recycled materials. Australian kerbside recycle bins can be used to recycle the new bags. The paper bags are manufactured in its manufacturing facility in Reservoir, in the northern part of Melbourne, and are certified by the Forestry Stewardship Council. Customers who are concerned about their influence on the environment can benefit from Visy's new paper bags.

Carrier Bags Market Top Players

Carrier Bags Market Companies

Carrier Bags Market Segments

By Material

  • Plastic
  • Paper
  • Jute
  • Cotton
  • Others

By End-Use Industry

  • Retail & Supermarkets
  • Fashion & Apparel
  • Pharmaceuticals
  • Others

By Distribution Channel

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Online
  • Others

By Region

  • North America
    • U.S.
    • Canada
    • Mexico
  • Europe
    • U.K.
    • France
    • Germany
    • Italy
    • Spain
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • South-East Asia
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
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  • Insight Code: 5471
  • No. of Pages: 150
  • Format: PDF/PPT/Excel
  • Last Updated: 18 February 2025
  • Report Covered: [Revenue + Volume]
  • Historical Year: 2021-2023
  • Base Year: 2024
  • Estimated Years: 2025-2034

Meet the Team

Deepa Pandey is a market research expert in packaging with 3+ years of experience, specializing in regulatory compliance, design innovations, sustainable packaging, and delivering insights to enhance safety and efficiency.

Learn more about Deepa Pandey

Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging 's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

The global carrier bags market is projected to grow at a compound annual growth rate (CAGR) of 5.15% from 2025 to 2034, reaching USD 41.27 billion by 2034, up from USD 25.97 billion in 2025.

The carrier bags market is dominated by materials such as plastic, paper, cotton, and jute. However, there is a notable shift toward eco-friendly and biodegradable materials due to rising environmental concerns.

Consumers are increasingly preferring reusable, sustainable, and aesthetically pleasing carrier bags. This has led to a demand for custom-printed, logo-branded, and foldable bags made from sustainable materials like fabric, jute, and paper.

Key trends include: The demand for personalized, branded, and designer carrier bags. The rise in popularity of compact, foldable, and reusable bags. A shift towards minimalistic and clean bag designs. The growing preference for sustainable and eco-friendly alternatives.

North America held the largest market share of 28.56% in 2023, driven by stringent environmental regulations, consumer demand for sustainable alternatives, and the adoption of paper and fabric-based carrier bags.

Key restraints include the growing environmental concerns associated with single-use plastic carrier bags, which contribute to pollution and are banned in several regions. The rising consumer preference for reusable and biodegradable alternatives is also a challenge for traditional plastic bags.

AI is reshaping the market by enhancing production efficiency, reducing material waste, improving customization processes, and optimizing supply chains. AI also aids in sustainability initiatives by identifying recyclable and biodegradable materials and improving recycling systems.

The shift toward sustainable and reusable bags presents significant growth opportunities. Companies are increasingly adopting eco-friendly alternatives, such as biodegradable and recyclable materials, driven by growing consumer awareness of environmental issues and regulatory actions against plastic bags.

The key challenges include the rising costs of biodegradable materials, issues with recycling infrastructure, and the need for companies to comply with stringent environmental regulations while balancing the cost and functionality of alternative materials.

The online segment is expected to experience considerable growth, driven by the rise of e-commerce platforms like Amazon, Walmart, and Alibaba. The increasing trend of online grocery shopping and food delivery services also supports the growth of this distribution channel.