September 2024
The global beer cans market size reached USD 12.77 billion in 2023 and is projected to hit around USD 19.14 billion by 2033, expanding at a CAGR of 4.13% during the forecast period from 2024 to 2033.
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Rising beer consumption is projected to drive the growth of the global beer cans market over the forecast period. Cans are estimated to be the preferred and favoured choice of beer manufacturers when releasing limited-edition beer cans and other promotional events.
“The beer cans market refers to the industry involved in the production, distribution, and consumption of beer packaged in cans. Beer cans are typically made from aluminum or steel. Aluminum cans are more popular due to their lighter weight, recyclability, and ability to protect beer from light and oxygen, which can affect taste.”
Can bodies for beer and beverages are produced, degreased, and lacquered. Short bursts of airless spray from a lance positioned across from the center of the horizontal can's open end are used to apply the material quickly. The lance can be taken out of the can after being placed inside or it can be static. To provide the most uniform coating possible, the can is sprayed while being held in a chuck and rotated quickly. Very low coating viscosities with roughly 25–30% solids are required. The form is somewhat straightforward, but the insides are heated to 200 degrees Celsius for around three minutes using convectional air.
While beer is a less aggressive can filler, it still needs high-quality interior lacquers since it can easily lose flavor due to iron pick-up from the can or trace elements removed from the lacquer. Most of these coatings have been effectively transformed to emulsion polymer systems or water-borne colloidally dispersed polymer systems, particularly on aluminum, which is a simpler substrate to protect.
Water-based coatings have decreased overall expenses and the quantity of solvent that afterburners must get rid of to prevent pollution. Epoxy-acrylic copolymers containing amino or phenolic crosslinkers are the foundation of the majority of effective systems. The global packaging market size is estimated to grow from USD 1.20 trillion in 2022 to reach an estimated USD 1.58 trillion by 2032, growing at a 3.16% CAGR between 2023 and 2032.
Increasing launch of beer cans in various sizes and application
Aluminium and steel cans are becoming more common in beer packaging as a result of international beer manufacturers' shift toward environmentally friendly and sustainable packaging alternatives which are available in varied sizes. The key players operating in the market are focused on launching the beer cans in different sizes which is estimated to fuel the growth of the beer cans market over the forecast period. The launch of such products is observed to attract more consumers which will directly impact on the overall growth of the market.
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Limitation imposed by the cans material
Some restriction imposed by the material of the cans can hamper the growth of the market over the forecast period. In January 2023, according to the article published by the National Center for Biotechnology Information, it was estimated that the use of the tin cans for storage of beer has converted the beer to be more acidic in nature and even changed the colour of the beer to some extent. Bisphenol A, or BPA, is a synthetic carbon-based material used in epoxies and plastics. Its potential to function as a synthetic hormone raises concerns about its safety when utilized in a variety of products, particularly those pertaining to food. There is significant concern here because it is utilized in many other plastic items, including the lining of beer cans.
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Furthermore, screen-printed cans may have a considerable minimum order size. Small batches of canned beer can now be produced without needing to screen print large quantities owing to the growing popularity of labeled cans among brewers. However, the printed canned inventory that businesses require for production is typically costly to obtain.
Increasing launch of the crafted beers
The market will expand due to rising craft beer consumption in different countries as well as advantages for recreation and the environment. The growing demand from consumers for a diverse range of beers with flavor and taste is the main factor and opportunity behind the fast growing beer can industry. The fruit beer is beneficial for health in numerous ways such as it prevents heart disease, contains vitamins and antioxidants and helps to improve skin health among others.
Hence, various health benefits of fruit beer have influenced the consumers to shift towards crafted fruit beer consumption. Moreover, the key players operating in the market are focused on launching the crafted beer which is eventually less harmful for human health which is expected to create lucrative opportunity for the growth of the beer cans market in the near future.
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Furthermore, in July 2024, Greene King Brewery, beer manufacturing company, announced the introduction of the limited-edition cask beers as part of its seasonal calendar. The Greene King Brewery launched the King Mango 4.3% alcohol by volume pale ale.
Hence, the increasing launch of the crafted beer is rising the demand for the beer cans for marketing purpose as well as for the sample taste purpose.
Aluminium can segment witnessed dominating the market share of the beer cans market in 2023. An aluminum can typically contains 70% recycled metal. Because they are lightweight and stackable, they reduce the total amount of carbon emissions created during transit. They also improve the efficiency of storage and shipping for logistics companies. Since aluminum is the most economical material to recycle, increasing use of environmentally friendly can metals is anticipated to be the main driver of market revenue development.
The majority of the aluminum used in cans is recyclable when melted down. Beverage cans are the most widely used aluminum container kind. Aluminum cans are now widely accepted by producers and customers alike as a safe and environmentally friendly packaging choice. Moreover, it is completely recyclable. The introduction of aluminum cans free of Bisphenol A has also encouraged the use of these cans as chemical-free packaging.
In April 2023, according to the data published by National Center for Biotechnology Information, it was projects that the amount of aluminum used globally in packaging applications will be 14.7 million tonnes in 2022 and rise to 15.2 million tonnes by 2023, representing a growth of almost 3.3%. Beverage cans, packaging foil, and pharmaceutical packaging applications were the key drivers of aluminum demand in this industry. Beverage cans made of aluminium are becoming more and more popular outside of industrialized economies, particularly in developing nations.
Moreover, the key players operating in the market are focused on product expansion by launching new product in the market which is expected to drive the growth of the beer cans market over the forecast period.
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The steel/tin can segment is expected to grow at fastest rate over the forecast period. The advantages offered by the steel/tin can has influenced the beer manufacturers to use tin/steel can for beer storage, which is expected to drive the growth of the market over the forecast period. Some of the most beneficial ways to package food and beverage items, such beer, soups, spices, and soft drinks, are with tin cans. They are also often used for packaging consumer goods like cosmetics and medications. This is as a result of the many advantages that using tin cans has over other approaches. The steel/tin can offer high shelf life as they are non-corrosive and the beer can have long shelf life due to this. Tin/steel is light in weight and has incredible flexibility in packaging due to their rigidity and strength features.
The 3 piece can segment is expected to show significant growth over the forecast period. The 3 piece can is the three-part containers which consist of a can developed with sewn shell at one end and an attached lid at another end. The 3-piece can design is beneficial for the beer manufacturer and industrial sector, as it is feasible to assemble without the requirement of expensive machinery and tools. In addition, this type of cans offers a great number of possibilities for closing and opening, therefore it is easy to handle and achieve greater convenience, versatility and simplicity in the designing and manufacturing process. Hence, due the numerous advantages offered by the 3-piece type of can the beer industry is adopting it for packaging of beer.
The 330 ml segment held dominant position in the year 2023. The key players operating in the market are focusing on launching the 330 ml beer can which is estimated to drive the growth of the segment over the forecast period. The 330 ml beer cans are extensively utilized for the sampling purpose and for advertisement at big events. As well as the rising craft beer launch for sample test purpose has also projected to drive the segment over the forecast period.
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Additional, in February 2024, Uganda Breweries Limited (UBL) revealed the launch of the whitecap crisp, a beer with only 3% alcohol by volume, sugar free beer in the Ugandan market. The whitecap crisp beer is introduced in 300 ml bottle as well as 330 ml sleek can in the market for trade.
Furthermore, in June 2024, Red Fin Cider, beer manufacturing company announced the launch of the red fin beer named after the smallest shark in the sea. The red fin is launched in the meloncherry and apple flavours and made available in 330ml cans and 50- litre kegs on June 24, 2024.
Asia Pacific held the largest share of the market, owing to shifting cultural patterns, increasing population, rising urbanization, and youth beer popularity. The Asia Pacific region has been emerged as the primary manufacturer and supplier of the steel sheets and processed aluminium. Substantial sources of raw materials, including steel and aluminium, are characterized by high development rates, cheap labor costs, and well-established manufacturing bases that support market expansion. Moreover, increasing launch of the aluminium beer cans by the key players operating in the Asia Pacific market is expected to drive the growth for the beer cans market in the near future.
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Furthermore, the Asia-Pacific region is responsible to a substantial share of the world's population, which significantly contributes to beverage consumption. Furthermore, as developing countries like China and India quickly industrialized, the population's disposable income rose. It is therefore anticipated that beverage demand would rise, supporting market expansion. The fast-paced lifestyle and rising demand for tinned and portable foods are driving growth in the beverage can industry in the region. As discretionary income and the demand for readily available, transportable food and beverages expanded, so did the use of aluminium cans. The reason for this is that aluminium cans readily maintain the carbonation pressure needed to package soda, withstanding pressures of up to 90 pounds per square inch.
North America is expected to witness a significant growth over the forecast period. The key players operating in the market are focused on developing and manufacturing beer which has anticipated to rise in the demand for the beer cans and is estimated to drive the growth of the beer cans market in the North America region over the forecast period. For instance, in June 2024, Hulk Hogan, an American retired professional wrestler, announced the launch of the new premium brand “Real American Beer” which contains 100% North American ingredient with 4.2% alcohol by volume. The Real American Beer cans have been showcased at the sports event took place in Massachusetts, U.S. for the marketing purpose.
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Asmita Singh is a renowned author and consultant in the packaging industry, known for her deep passion for knowledge discovery and commitment to delivering actionable insights. With extensive experience in implementing advanced research methodologies, Asmita generates high-quality data and meaningful results that drive innovation and efficiency in packaging solutions. Her expertise spans the globe, offering valuable consulting services to businesses aiming to enhance their packaging strategies. Asmitas work is characterized by a dedication to excellence and a keen understanding of the latest trends and technologies shaping the future of packaging.