October 2024
The cosmetic tubes market size reached US$ 2.99 billion in 2024 and is projected to hit around US$ 4.68 billion by 2034, expanding at a CAGR of 4.61% during the forecast period from 2024 to 2034.
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The market is increasing due to the rising awareness towards personal hygiene, skincare and personal care, and social media influence which require cosmetic tubes for packaging due to safety concerns. The growing trend of social media is boosting the cosmetic tube market.
The cosmetic tubes market plays a significant role in the beauty packaging industry and it is driven due to its eco-friendly, sustainable, and durable properties. These tubes are primarily preferred due to less wastage of products and easy-to-transport quality which is beneficial in delivering products around any corner of the world without any risk of leakage. The cosmetic tubes are attractive because of their designs, colour, pattern, locking quality, and many other according to the preference of customers. Innovation in this packaging industry has enhanced the customer experience significantly due to the market key players customising packaging by analysing the requirements of the customers of specific region. The rising e-commerce market has also influenced sustainable and sturdy cosmetic packaging to reach brands in wider regions.
AI has a significant impact on beauty industry from manufacturing to packaging as sustainability has a high impact on cosmetic packaging and AI plays a vital role in packaging sustainability. It can detect the quality of packaging and also the quantity which can prevent wastage of packaging products. It is also helpful in manufacturing environment-friendly packaging products that can fit in all the guidelines implemented in the packaging industry to use plastic-free products.
It also adds on designing, suggesting raw materials that can enhance packaging quality, and many such innovative ideas that help the cosmetic tube market to develop rapidly. With this analysing customer preference of purchasing products in the different region has become easy which helps to estimate production. AI is highly used in optimizing the production of cosmetic tube packaging products. It can also be used to diminish the wastage of products and energy consumption behind the production pattern of cosmetic packaging. By using sensors AI can provide useful information for the improvisation in the quality of the products.
Tubes are easy to handle for customers using skincare or cosmetic products so cosmetic brands choose to use tubes more in place of poches or any plastic-based products. People are becoming concerned about using eco-friendly packaging due to which tubes are manufactured in such a way that these are announced to be eco-friendly which attracts the majority of People. Such tube packaging is easy for transportation purposes as well so preferred by both brands and customers which protects against the wastage of products.
Cosmetic tubes are easy to carry while travelling as they are lightweight and there is no risk of leakage so the demand for such packaging is rising rapidly in the beauty industry and hence contribute to the growth of the market. This tube packaging is also considered a great protection against heat and contamination. Many customers as well as beauty brands sell products in tubes as they enhance the shelf life of the product and that can be used for a longer period.
The government implemented several strict rules in the packaging industry for the production of eco-friendly packaging which hamper the market drastically. The entire process is designed in such a way as to check the raw materials used for making such tubes are biodegradable and it becomes lengthy which affects the market directly. There is a wide option available for cosmetic packaging which hurts the tube packaging industry by reducing its sales. It becomes quite challenging for the market players to satisfy so many rules that are strictly designed for the cosmetic packaging industry. Rising concern towards the environment, illegal usage of plastic, and many other reasons led to these strict rules for the packaging industry.
Growing urbanization, changing lifestyles, usage of social media, rising trends, and several other reasons are responsible for the growth of the cosmetic tube market. All the major market players are constantly working towards modification in tube packaging that can be beneficial for multiple purposes such as it can protect from leakage, wastage of products can be reduced, availability of compact size tubes, and many other minor issues can be resolved.
Production of lightweight and eco-friendly cosmetic tubes is the major focus of the market players. The production of recyclable products is majorly responsible for the growth of the market and creates opportunities to introduce more innovation with the rising demand. The growing usage of bioplastic in the manufacturing of cosmetic tubes has boosted the market and hence increased the opportunities for innovation in the cosmetic tubes market.
The plastic material segment held the dominating share of the cosmetic tubes market in 2023. Plastic tube packaging has immense benefits that comprise the extension of shelf life, minimisation of product wastage, and improved product production. There are various types of plastic cosmetic tubes such as eco-polyethylene tubes, recycled tubes, and various other varieties. The low-weight type of plastic tubes is cost-effective in terms of both transportation as well as reducing their carbon footprint.
In the make-up industry, packaging plays a significant role in the protection against sunlight, moisture, heat, and long-lasting products. Make-up products are packed in a variety of such as glass bottles, plastic, paper and cardboard, and metal. Major market players are now developing sustainable products that are 100% compostable as there is a huge demand for eco-friendly packaging and tube packaging plays an important role in it.
Due to convenience in travelling a wide range of customers are interested in collapsable cosmetic tube packaging that is leading the market. Squeezable packaging is leading in several sectors such as medicines, food & beverage, personal care, and many others as these are easy to handle and prevent any wastage of products. High-quality materials and techniques development enhances the growth of the market by fulfilling the demands of customers.
The roll-on applicator segment held a significant share of the cosmetic tubes market in 2023. Mainly in the deodorant, skincare treatment, and perfume industry, there is a huge demand for design packaging of products so the demand for roll-on applicators is also high. Such roll-on applicators reduce wastage and improve product longevity which also raise their demand among customers. It is continuously evolving in its shape and size depending upon the convenience of customers which expands the growth of the beauty packaging industry.
The 50 ml capacity packaging segment held the dominating share of the cosmetic tubes market in 2023. Due to the rising culture of travelling and disposable earning, these small 50 ml cosmetic packaging are in demand. Customers choose such quantities as these are ideal to use for them and also for gifting purposes. The rising concern for skincare also influences customers for purchasing small size products which can allow them to experience different products.
Europe witness the highest market share in the year 2023. Many countries in this region such as Germany, the UK, France, Italy, Spain, Sweden, Denmark, Norway, and others are well-known for launching brands in the cosmetic industry. It shows awareness among people for skincare, leading to the increasing demand for specific types of products related to their issues. Due to the awareness and demand, a huge production of cosmetic products resulted in the growth of the cosmetic tube market. The demand for eco-friendly and organic products is rising significantly due to social media's awareness and influence, which tends to the growth of new products in the market.
The major market players are highly focused on packaging which are sustainable as well as eco-friendly.
These packagings are specially taken care of for easy to use for customers also it should be cruelty-free. Due to a variety of different skin textures, there is a huge demand for a variety of products and their packaging purpose there is a huge variety of packaging solutions required which ultimately enhances the demand of the cosmetic tubes market. Social media plays a significant role in this as it helps retail to grow and also brings big brands together for collaboration which promotes the beauty industry exponentially. The rising market of personalized skincare products also enhances the reach of the beauty industry which drives the packaging industry as well due to personalized packaging facilities.
Asia Pacific is estimated to grow at the fastest rate over the forecast period. Skincare packaging is gaining popularity because the customisation facilities available in this industry influence the young generation. Countries such as India, Japan, China, Thailand and South Korea have a deep-rooted market, especially for beauty and skincare products, with a variety of cosmetic tube packaging. The increasing disposable earnings also influence people to take care of their skin due to which ingredients to packaging everything is needed to be taken care of.
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October 2024
October 2024
October 2024
October 2024
Asmita Singh is a distinguished author and consultant in the packaging industry, recognized for her unwavering passion for knowledge discovery and her commitment to providing actionable insights. She holds an MBA from the University of Mumbai and a degree in Packaging Engineering from the Indian Institute of Packaging (IIP), equipping her with a solid foundation in both business and technical aspects of packaging. With extensive experience in packaging consulting, Asmita has successfully implemented advanced research methodologies across various packaging categories, including flexible packaging, rigid packaging, sustainable packaging, and smart packaging. She generates high-quality data and delivers meaningful results that drive innovation and efficiency. Her expertise spans the globe, offering valuable consulting services to businesses seeking to enhance their packaging strategies. Asmitas work is characterized by a dedication to excellence and a keen understanding of the latest trends and technologies shaping the future of packaging.