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April 2025
The wet glue labels market is expected to increase from USD 8.04 billion in 2025 to USD 14.06 billion by 2034, growing at a CAGR of 6.41% throughout the forecast period from 2025 to 2034. The rising food & beverage industries, e-commerce, online shopping, and other factors influence the demand for wet glue labels market development. The growing ecological concern among people has raised the demand for such glue.
The wet glue label market is growing significantly due to the rising demand for online shopping of a variety of products. These offers durability and a professional appearance, which make it a suitable choice in sectors like pharmaceutical as well as food. These are simple to apply and customize, and are versatile to apply across various sectors. As the government has banned the usage of plastic, the enhanced usage of paper packaging has increased the usage of wet glue. Various products need durable and attractive labels that have a story to connect customers with their product and enhance the brand image.
These are the water-based adhesives which is used over the label and pressure on the product's packages. These are high-performance, versatile, high-speed, and low-cost adhesives, and such factors make it more preferable to several markets. The major market players are continuously adding advancements to this industry, which attracts a huge number of customers towards it. The increasing consumption of packaged food products, demand for artistic and crafted home décor, electronics, and many others has influenced the growth of this market.
| Metric | Details |
| Market Size in 2024 | USD 7.56 Billion |
| Projected Market Size in 2034 | USD 14.06 Billion |
| CAGR (2025 - 2034) | 6.41% |
| Leading Region | Asia Pacific |
| Market Segmentation | By Type, By Application, By Material Type and By Region Covered |
| Top Key Players | Global Printing And Packaging Co., Chromaprint India, All4Labels, CCL Label, Optimum Group |
In the wet glue labels market, there is a huge impact on AI as it is widely used for the production of high-quality labelling that sticks to the surface of the packaging with visible information printed. Due to automation, it becomes easy for market players to maintain the consistency of the glue that will help in sticking labels strongly without hampering the printed instructions on the product packages.
These advanced technologies detect errors while fulfilling the huge production demand and enhance the reliability of customers in this industry. With the adoption of technology like machine learning, companies are gathering information about the demand of the market by analysing the gathered data from real-time customer feedback. These are widely accepted by the pharmaceutical companies for detailed information without any errors.
The rising trend in the direction of automation in the wrapping business is an important driver, boosting the demand for advanced technology in the wet glue label market. These machines deliver advanced automation services, comprising programmable panels, servo-driven service, and joined sensors, allowing a detailed and effective label procedure. Automation not only expands labelling accuracy and steadiness but also improves manufacturing effectiveness by decreasing manual labor needs and lessening downtime.
With amplified importance on enhancing effective plans and decreasing charges, producers transversely numerous segments are acceptance automation technologies, including machines for wet glue labelling, to rationalize their packaging processes. Furthermore, automation permits the unified addition of labelling procedures into the present production line, enabling a smoother shift towards the market. Brands are continuously looking to categorise products with different labelling styles.
Advanced machines for producing wet glue labelling are playing an important role in the development of customized labels according to the requirements of different industries. Brands are continuously working towards a huge variety of ways to stand out differently in the competitive market where several companies are introducing different products regularly.
With the expansion of a huge variety of products, the requirement for wet glue labels also increases due to their benefit of mentioning information regarding the products to aware customers about the packaged product. It consists of the production, distribution, and marketing of the labels, which expand the wet glue labels market profoundly. The increasing e-commerce sectors and trend for online shopping have influenced the growth of this market by introducing new design labels. This increase is generating a requirement for effective and efficient labelling solutions with water-based adhesive, which is generally used for cardboard, labelling paper, and many other materials. The huge variety of products and sectors for packaging requires different qualities of glues to withstand adverse conditions such as moisture, cold, heat, and many others. The demand from different sectors influences the major market players to produce different formulations, which widens the market development scope.
These labels have certain fixed standards that are essential to mention on the product packages, as per the International Trade Administration, according to the Prevention of Food Adulteration Rules, 1955, and the Standards of Weights and Measures (Packaged Commodities) Rules of 1977, it is important that the labels contain certain fixed information. These industries required a huge variety of wet glue labels, which required continuous improvement in this industry which enhance the potential of the market.
There is a huge investment in setting up to start this wet glue label business, which hinders the growth of this market. This has become a major concern among the market players to boost the growth of the market. The rising concern towards controlling charges among the market players has evolved this market efficiently and enhanced the involvement of people with better opportunities.
The starch-based glue labels segment dominated the market in 2024 due to its renewable source and eco-friendly option. The growing focus on using eco-friendly products in the packaging industry has influenced the growth of these starch-based glues. There are several guidelines associated with the packaging industry which is attracting a greater number of companies to develop such glues, which are adopted by a huge number of industries. The primary focus of the market players has become to develop sustainable solutions for packaging, which can be used for a wide range of markets.
The brewery labels segment dominated the market in 2024 due to the rising demand for excellent adhesion to the glass surface. With the rapid growth in the food & beverage industries, there is a huge involvement of glass packaging in this industry, which requires a strong adhesive that can help to stick the essential information to the packages. These brewery labels are in huge demand due to the rising adoption of glass packaging, as it is considered to be the safest material for the packaging of reactive products.
The metal packaging segment dominated the market in 2024 due to the demand for recyclable and eco-friendly nature of paper labels. The growing concern for sustainability in this market has raised the production of paper labels that can be recycled easily, as well as considered to be eco-friendly, which helps brands to enhance their brand image with the consumers, and hence it is adopted as a marketing strategy as well. The method of using these paper labels is easier than others, which also boosts the development of this market.
Asia Pacific held the largest share in 2024. This is due to the rising economic condition of the people in this region. The growing population increase the consumption as well as the production process of this market. These are cost-effective solutions for industries to inform their consumers about the packaged products. The Authority of India under the Ministry of Health and Family Welfare has set certain packaging standards which enhance the demand for these labellings in several industries.
North America is expected to grow at the fastest rate during the forecast period. This is due to the expansion of the manufacturing sector in this region. These sectors work under certain labelling standards, which are the guidelines issued by the government of this region.
According to NIST, the Fair Packaging and Labeling Act, labeling requirements must be met for commodities (e.g., food items) that fall under the authority of the Food and Drug Administration (FDA) and commodities that fall under the authority (e.g., non-food items) of the Federal Trade Commission (FTC).
By Type
By Application
By Material Type
By Region Covered
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