Packaging in Supply Chain Management Market Trends, Disruptors & Competitive Strategy

According to market analysis, the packaging in supply chain management market is set for substantial growth, driven by technological advancements and sustainability initiatives. In 2024, Asia Pacific led the market, while North America is expected to expand at a significant rate during the forecast period. The dominance of QR codes in marketing functions and the rising demand for recycled packaging materials highlight the industry's shift toward digitalization and eco-friendly solutions.

Last Updated: 26 March 2025 Category: Advanced Packaging Insight Code: 5066 Format: PDF / PPT / Excel

Principal Consultant

Deepa Pandey

Reviewed By

Aditi Shivarkar

Packaging In Supply Chain Management Market Key Business Drivers & Industry Forecast

The packaging in supply chain management market is experiencing rapid evolution with the integration of QR codes in marketing functions, making tracking and authentication more efficient. The key players operating in the market are focused on adopting inorganic growth strategies like acquisition and merger to develop advance technology for manufacturing packaging in supply chain management which is estimated to drive the global packaging in supply chain management market over the forecast period.

Major Key Insights of the Packaging In Supply Chain Management Market

  • Asia Pacific dominated the packaging in supply chain management market in 2024.
  • North America is expected to grow at a significant rate in the market during the forecast period.
  • By marketing function, the QR codes segment dominated the market with the largest share in 2024.
  • By flow function, the manufacturers segment registered its dominance over the global packaging in supply chain management market in 2024.
  • By environment, recycled segment is expected to grow at significant rate during the forecast period.
  • By end user, the food & beverages segment dominated the packaging in supply chain management market in 2024. 

Packaging In Supply Chain Management Market: Raw Material Packaging

Packaging industry supply chain management refers to the coordinated process of designing, producing, and delivering packaging materials efficiently. It involves managing the flow of raw materials, production, storage, and distribution to ensure packaging meets quality, cost, and sustainability goals. The packaging in supply chain management ensures the raw material transportation as per regulatory and industry standards.

Governments worldwide are enacting stricter regulations on packaging materials to promote sustainability. Companies must navigate these evolving regulations by adopting circular economy principles, such as reuse and recycling, to meet compliance requirements and avoid penalties. The increasing complexity of global supply chains necessitates agile strategies that can swiftly adapt to disruptions and changing market demands. Companies are implementing flexible production plans and diversifying supplier networks to maintain resilience and ensure continuity in their operations.

Emphasis on Sustainability

Environmental concerns are prompting companies to adopt eco-friendly packaging solutions. This shift involves using biodegradable, compostable, and recyclable materials, as well as reducing packaging waste through minimalist designs. For instance, the global flexible packaging market is projected to approach USD 400 billion by 2029, reflecting a growing preference for sustainable options.

Integration of Smart Packaging

Technological innovations are leading to the adoption of smart packaging equipped with features like QR codes, NFC tags, and augmented reality. These enhancements improve consumer engagement, provide product authentication, and offer real-time tracking, thereby increasing transparency and trust in the supply chain.

Adoption of Artificial Intelligence (AI) and Automation

AI and automation are revolutionizing supply chain operations by enabling predictive maintenance, optimizing inventory management, and enhancing demand forecasting. Manufacturers are leveraging AI to analyze sensor data and usage patterns, facilitating proactive decision-making and reducing operational disruptions.

Enhanced Transparency and Traceability

Consumers and regulators are demanding greater visibility into product origins and supply chain practices. Implementing advanced tracking systems and transparent reporting mechanisms helps build consumer trust and ensures compliance with regulatory standards.

How Can AI Improve the Packaging in Supply Chain Management Industry?

Supply chain planning, production, management, and optimization may all be completely transformed by implementing artificial intelligence (AI). AI can enhance operational efficiency and supply chain decision-making by processing enormous volumes of data, identifying patterns, and carrying out intricate operations in real time. This technology has becoming more well-known recently as new developments like generative Al and chatbots have gained traction and demonstrated the systems' potential benefits for supply chain management.

AI-powered supply chain systems are assisting businesses with route optimization, workflow optimization, procurement enhancement, shortfall reduction, and end-to-end task automation. Particularly for businesses who frequently depend on their partners to ship their goods in a timely and organized manner, a supply chain can become complex. In contrast to a conventional non-AI system, AI's capacity to identify patterns and linkages allows it to maintain equilibrium across all components of a supply chain. From the warehouse to the cargo freighters to the distribution centers, these patterns can aid in the optimization of logistics networks.

Driver

Rise of E-commerce and Direct-to-Consumer (DTC) Sales

The expansion of e-commerce requires durable, lightweight, and cost-effective packaging solutions. Companies invest in protective and smart packaging to reduce damage and enhance the unboxing experience.

  • In December 2024, according to the data published by the National E-commerce Associations, with 28 million commerce sites globally as of 2025, there has been a 2.9% increase from the year before. Between 2024 and 2025, over 2,162 new commerce websites were launched every day, with 50% of all commerce websites globally based in the US. Shopify and Wix are the two most popular platforms for online retailers, powering 29% and 20% of stores, respectively.

Restraint

Stringent Regulatory Requirements & Supply Chain Disruptions

The key players operating in the packaging ins supply chain management market face issues due to supply chain disruption and stringent regulatory requirements, which has restricted the growth of the market. Compliance with environmental and safety standards can necessitate additional investments in technology and materials, potentially slowing down growth. Global uncertainties, such as trade tensions or logistical interruptions, can affect material supply and distribution efficiency, impacting overall market growth. Fluctuations in the prices of essential materials (like paper, plastic, and metals) can increase production costs and squeeze margins.

Market Opportunity

Technological Advancements in Packaging

Smart packaging with RFID, QR codes, and NFC enables better product tracking and inventory management. AI and automation in packaging manufacturing enhance efficiency and reduce costs. 3D printing allows for rapid prototyping and customization. Lightweight packaging materials help reduce transportation costs and improve logistics efficiency. Automated packaging solutions improve speed, accuracy, and labor efficiency in the supply chain.

Segmental Insights

QR codes Segment Led the Market in 2024

The QR codes segment held a dominant presence in the packaging in supply chain management market in 2024. QR codes can be quickly scanned with smartphones or dedicated devices, which speeds up processes like inventory checks and shipment tracking. Automated scanning minimizes human errors compared to manual data entry, ensuring more accurate record-keeping. They provide detailed information about the product's journey through the supply chain from manufacturing to delivery enhancing traceability. QR codes can easily be integrated into digital supply chain management systems, allowing real-time updates and monitoring. Generating and printing QR codes is inexpensive, making them a cost-effective solution for businesses of all sizes.

Manufacturers to Show Rapid Growth

The manufacturers segment accounted for a significant share of the market in 2024. Manufacturers convert raw materials into value-added products, forming the critical link between suppliers and the market. They adapt production processes to meet evolving market demands and drive innovation in product design and functionality. Manufacturers often operate at a scale that reduces per-unit costs, making products more competitive in the market. Manufacturers implement quality control measures to ensure that products meet industry and regulatory standards, which is crucial for maintaining consumer trust. Manufacturers often collaborate closely with suppliers, distributors, and retailers to synchronize production schedules, manage inventory, and ensure timely delivery.

Recycled Segment Led the Market in 2024

The recycled segment led the global packaging in supply chain management market. Recyclable packaging minimizes the amount of waste that ends up in landfills, contributing to a reduction in environmental pollution. Many regions have introduced laws and regulations that require or incentivize the use of sustainable, recyclable materials. This drives manufacturers and supply chain partners to adopt recyclable packaging to meet compliance standards. Global trade often necessitates adherence to stringent environmental standards, pushing companies toward recyclable packaging solutions. Recyclable materials often lead to lower disposal costs and, in some cases, can be reprocessed into new products, offering long-term savings. Recyclable packaging supports a circular economy model, which can lead to cost savings through resource reuse and reduced dependency on virgin materials.

Expanding Food & Beverages Segment Dominated in 2024

The food & beverages segment dominated the packaging in supply chain management market globally. Packaging for food and beverages must adhere to stringent safety and hygiene regulations. This ensures that products remain uncontaminated throughout the supply chain. Food and beverage products typically experience high turnover rates. Efficient packaging supply chain management is crucial to support the fast pace of production and distribution.

The food and beverage industry relies on complex, often global supply chains. Robust packaging ensures products withstand transportation, handling, and storage conditions. As consumers become more environmentally conscious, there is increased pressure on food and beverage companies to adopt sustainable packaging practices. This trend drives innovation in recyclable and biodegradable packaging materials.

Asia’s Well Established Industrial Area to Promote Dominance

Asia Pacific region dominated the global packaging in supplying chain management market in 2024.  Asia Pacific region is home to some of the world's largest manufacturing hubs, which enable high-volume production of packaging materials and innovative packaging solutions. Many Asia Pacific countries are key exporters, benefiting from well-established supply chains that link domestic production with global markets.

China’s Packaging in Supply Chain Trends

China packaging in supply chain management market has estimated to grow at rapid rate due to expanding E-commerce platform in the region. A booming e-commerce market has increased the demand for innovative, durable, and customizable packaging solutions that ensure product safety and enhance consumer experience. China’s extensive manufacturing infrastructure enables large-scale production at competitive costs, ensuring a steady supply of packaging materials and solutions. The ability to produce vast quantities efficiently lowers unit costs, making it attractive for both domestic and international markets. China’s well-integrated supply chain networks and strategic global trade position make it a key player in international packaging markets.

North America’s Large Import/Export Capital to Support Growth

North America region is anticipated to grow at the fastest rate in the packaging in supply chain management market during the forecast period. Large import/export capital in North America fuels the packaging supply chain management market by driving higher demand, enabling significant investments in technology and infrastructure, and fostering an environment where innovation and efficiency can thrive. Significant capital facilitates adherence to stringent international quality and safety standards, enabling North American companies to compete more effectively on the global stage.

U.S. Packaging in Supply Chain Trends

U.S. companies are investing in smart packaging solutions and digital tracking technologies such as IoT, RFID, and blockchain, which enhance traceability, efficiency, and data-driven decision-making. U.S. regulatory frameworks require adherence to strict safety, environmental, and quality standards. This drives companies to adopt advanced, reliable packaging systems that meet these requirements. The rapid growth of online retail in the U.S. increases the need for packaging that not only protects products during transit but also enhances the unboxing experience.

Europe ‘s Sustainability Initiative Project Steady Growth

Europe is seen to grow at a notable rate in the foreseeable future.  Strict European Union regulations on waste reduction and recycling drive the adoption of sustainable, recyclable, and biodegradable packaging materials. Europe's well-developed transportation networks and logistics infrastructure ensure smooth and reliable movement of goods across domestic and international markets. European packaging companies adhere to rigorous quality, safety, and environmental standards, which not only protect consumers but also bolster brand reputation.

Packaging in Supply Chain Management Market Top Players

Packaging in Supply Chain Management Market Companies

Latest Announcements by Packaging in Supply Chain Management Industry Leaders:

  • In February 2025, Christina Raab, the market unit lead for Germany, Austria, and Switzerland at Accenture, made a statement. In a dynamic environment, businesses want solutions that tackle all of the important facets of their operations, from growing production costs to intricate supply chains. Operational excellence is more important than ever, especially in Germany, where leading manufacturers are based. The company can fully realize the value of supply chain and manufacturing activities with the addition of Staufen. With over 200 experts spread across Germany, Italy, Switzerland, the United States, Mexico, and Brazil, Staufen caters to clients ranging from blue-chip firms to mid-market businesses. The group will work in operations and supply chain at Accenture.

New Advancements in Packaging in Supply Chain Management Industry

  • In February 2025, Accenture, global multinational professional services company signed agreement to buy Staufen AG, a management consulting company with headquarters in Germany, together with its affiliates. Specifically, for clients in discrete manufacturing industries including automotive, aerospace and military, industrial goods, and medical equipment, the acquisition will increase Accenture's capacity to promote operational excellence and competitiveness in manufacturing and supply chains.
  • In March 2025, The No. 1 ranked* Yard Management System (YMS) from Kaleris, a top supplier of supply chain execution solutions, received a number of improvements, one of which being the integration of important transportation workflows with Kaleris TMS. With a unified approach to transportation execution throughout the yard and inbound and outgoing shipments, the capabilities and linkages enable shippers to take charge of their supply chain operations.

Global Packaging in Supply Chain Management Market Segments

By Marketing Function

  • QR codes
  • Brand Communication

By Flow Function

  • Distributors
  • Manufacturers
  • Warehouse Managers

By Environment

  • Recycled
  • Reused

By End Users

  • Building and Construction
  • Food and Beverages
  • Pharmaceuticals
  • Cosmetics and Personal Care
  • Electronics and Electricals
  • Chemical and Fertilizers
  • E-commerce
  • Other Consumer Goods

By Region

  • North America
    • U.S.
    • Canada
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Sweden
    • Denmark
    • Norway
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
  • Latin America
    • Brazil
    • Mexico
    • Argentina
  • Middle East and Africa (MEA)
    • South Africa
    • UAE
    • Saudi Arabia
    • Kuwait
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Meet the Team

Deepa Pandey is a market research expert in packaging with 3+ years of experience, specializing in regulatory compliance, design innovations, sustainable packaging, and delivering insights to enhance safety and efficiency.

Learn more about Deepa Pandey

Aditi Shivarkar, with 14+ years in packaging market research, specializes in food, beverage, and eco-friendly packaging. She ensures accurate, actionable insights, driving Towards Packaging 's excellence in industry trends and sustainability.

Learn more about Aditi Shivarkar

Related Insights

FAQ's

While effective packing can cut down on material handling time and expenses, large or bulky packaging can increase the amount of storage space needed and handling expenses.

Customer satisfaction depends on products arriving in good shape, which may be ensured by using appropriate packaging materials and design to prevent damage.

PMMI, The Association for Packaging and Processing Technologies, ASCM: Association for Supply Chain Management, Reusable Packaging Association, Fiber Broadband Association, Packaging Association, and Packaging Industry Association of India: PIAI.
Packaging in Supply Chain Management Market Strategic Insights for 2034