November 2024
The dietary supplement packaging market is accelerating, with forecasts predicting hundreds of millions in revenue growth between 2023 and 2034, powering sustainable infrastructure globally.
This market is proliferating due to the rising demand for meal replacements, nutrition supplements, and immune boosters raising the packaging market as it must be packed with advanced technology for long-term storage and transportation of the supplements. The dietary supplements packaging market is also rising due to the continuous effort of market players to provide enhanced packaging for safe and longevity products.
The dietary supplement packaging market is growing significantly due to rising health concerns and increasing demand for effective, sustainable, and convenient packaging. As people are getting more concerned about their health and wellness there is a huge demand for such supplements that can fulfil their nutrition requirements of the body such as protein powders, vitamin and mineral capsules, and many others. To increase efficiency, preserve quality, and protect from external adverse conditions these products need to be packaged with advanced technology. The incorporation of biodegradable, recyclable, and sustainable packaging ensures the packaging quality along with the environment-friendly packaging of the products. For dietary supplements, child-resistant packaging is also highly in demand mainly in some products that contain herbs and other such ingredients that can harm children.
There is a huge upsurge in the demand for good quality packaging in the dietary supplement packaging market. In current times there is a huge demand growing for such products that are beneficial for health and fulfil the nutritional demand of the customers. As people are becoming health-conscious and fitness freaks their awareness towards the nutritional value of food is also rising significantly. Several supplements such as probiotics, vitamins, and minerals are sensitive to certain external factors like moisture, oxygen, and light that can damage the product quality. Hence, these dietary supplement companies prefer high-protection packaging solutions to provide advanced level protection.
Dietary supplements are rising globally due to the enhancement in awareness among people about the importance of nutrition for their health. The growing education about the health benefits of probiotics, vitamins, amino acids, and minerals also enhances their consumption. According to the report of the National Institute of Health, the prevalence of the consumption of dietary supplements was lower in the majority of social and demographic groups in 2022. Whereas, in 2023, it again increased among females and younger residents. One of the major factors influencing the growth of the packaging market is the growing demand for sustainable packaging products. The majority of brands prefer sustainable packaging options due to the increasing priority for eco-friendly packaging materials.
Asia Pacific witnessed the highest revenue share for the year 2023 this growth is due to the growing demand among people for nutritious supplements. The accessibility of raw materials, the existence of several processing plants, and low labour charges in the Asia Pacific region. The major market players are continuously focusing on introducing packaging products which can store these products for longer periods and intact the quality of the supplements. The rising demand for such products increases the demand for advanced packaging procedures. In several countries such as India, Japan, China, South Korea, and Thailand this dietary supplement packaging sector is escalating speedily. There are strict rules implemented by the government in the packaging sector resulting in rapid innovation by the market players.
North America is estimated to grow at the fastest rate over the forecast period. The growing trend among people for using dietary supplements to enhance muscle mass has grown the market demand rapidly. With the rising demand for such supplements, the demand for excellent packaging also increases. Such growing demand enhances the production of advanced quality packaging that can satisfy the market demand. Majorly bottles and pouches packaging is preferred by the dietary supplements brand. In countries such as the U.S. and Canada, there is a huge rise in disposable earnings that influences people to work more and result in less time to have meals which ultimately increases the demand for dietary supplements. The major market players such as Arizona Nutritional Supplements (ANS), Amway, Abbott, The Carlyle Group, Herbalife Nutrition, Glanbia, and various others are contributing significantly to the growth of the dietary supplement packaging market.
By material type, the paper segment led the dietary supplement packaging market in 2023. This segment is growing significantly due to the rising concern among people about using eco-friendly products. As consumer awareness about environmental impact grows, there is an increasing preference for sustainable and recyclable packaging. Paper-based packaging is seen as an eco-friendly alternative to plastic, which has led to a shift toward paper for dietary supplement packaging. The biodegradable nature of paper aligns with green consumerism, which is becoming a significant trend across various industries, including food and health supplements.
By form, the powder segment led the dietary supplement packaging market in 2023. This segment is in high demand as powder supplements are easy to consume with various health benefits associated with them. One of the major advantages of powdered supplements is the ability to easily adjust serving sizes based on individual needs. This makes them particularly attractive for consumers who want to customize their supplement intake. Packaging for powdered supplements often features measuring scoops or clear serving instructions, making it easier for consumers to control their dosage. As consumers become more health-conscious and focused on personalized nutrition, the demand for powder-based supplements continues to rise.
By product type, the bags and pouches segment led the dietary supplement packaging market in 2023. This segment is growing significantly as these are portable, flexible, and convenient to use in this busy lifestyle of people consuming such supplements. The production of bags and pouches is generally more cost-effective compared to rigid packaging formats such as bottles or containers. Flexible packaging materials like polyethylene (PE), polypropylene (PP), and paper-based pouches are more affordable to produce and require less material. This cost-efficiency benefits both manufacturers and consumers, making bags and pouches an attractive packaging option, especially for larger quantities or bulk packages of dietary supplements.
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November 2024
November 2024
November 2024
November 2024
Asmita Singh is a distinguished author and consultant in the packaging industry, recognized for her unwavering passion for knowledge discovery and her commitment to providing actionable insights. She holds an MBA from the University of Mumbai and a degree in Packaging Engineering from the Indian Institute of Packaging (IIP), equipping her with a solid foundation in both business and technical aspects of packaging. With extensive experience in packaging consulting, Asmita has successfully implemented advanced research methodologies across various packaging categories, including flexible packaging, rigid packaging, sustainable packaging, and smart packaging. She generates high-quality data and delivers meaningful results that drive innovation and efficiency. Her expertise spans the globe, offering valuable consulting services to businesses seeking to enhance their packaging strategies. Asmitas work is characterized by a dedication to excellence and a keen understanding of the latest trends and technologies shaping the future of packaging.
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